"We've been really having a great time at all the small stores," Erin Sheehan said, who made a point to shop local this season.
Small Business Saturday is like Black Friday but with a much more narrow focus.
In fact, in 2009 CNN Money named Fayetteville one of the best places to launch a small business.
"I was so excited to get out here and do this I feel like after black Friday everybody talks about all the big stores that have all the advertising dollars and I wanted to get out here today and support the local businesses as much as I could," Sheehan said.
Shops like Riff Raff said being small allows them to tailor their products.
That might be the key to keep folks coming back.
But shopping small doesn't end Saturday, managers hope the spotlight will bring back new customers.
"We've been to probably 4 or 5 stores and everyone is so friendly and personable and I don't get that anywhere else. I really enjoy talking to the people, why they order what they do, I have such a better experience than anywhere else," Sheehan said.