"Operation Unbeatable"
By: Alexa Hamblin
Updated: July 23, 2007
Wal-Mart today unveiled an aggressive new program to drive deeper price cuts on key shopping items. This week, Wal-Mart will drop the price on more than 16,000 products across all stores, with a focus on top brands for back-to-school needs. Also this week, Wal-Mart launches a new ad campaign to address saving money as gas prices remain high and as kids head back to school. Families with school-age children are expected to spend on average $563 this year on back to school. Therefore, the retailer's new price campaign aims to make a big difference in savings - 10 to even 50 percent -- on important back-to-school items, giving families a good reason to look forward to shopping.
Internally dubbed "Operation Unbeatable," Wal-Mart initially launched its aggressive price strategy just before July 4th, with deep price cuts on top brands and foods for the July 4th Holiday.
