WakeUpWalMart.com, evangelical leaders: where would Jesus shop
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Updated: April 17, 2007
The letter to Scott is part of WakeUpWalMart.com`s new faith-based initiative called "America, Pray for Wal-Mart to Change." The "America, Pray for Wal-Mart to Change" holiday initiative also includes a new nationwide media campaign with a faith-based TV ad, entitled "Search Your Heart."
The new TV ad, which is headlined by Pastor Joe Phelps, a Baptist minister from Louisville, KY, charges Wal-Mart with exploiting its workers and their families, and ends by calling on people of Christian faith to, "Search your heart. If these are Wal-Mart`s values, would Jesus shop at Wal-Mart? Should you?"
The 30-second TV ad will be running in over 25 states and 43 media markets across the country beginning Thursday, December 14, 2006.
As part of the 2006 "America, Pray for Wal-Mart to Change" initiative, families and children of supporters of WakeUpWalMart.com, as well as community leaders and local leaders of faith, will hold local candlelight vigils and a day of prayer at Wal-Mart stores in over 40 cities and 24 different states, including Florida, Alabama, Texas, Arkansas, Louisiana, South Carolina, North Carolina, Virginia, Mississippi and Missouri.
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