Wal-Mart Reports December Sales
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Updated: April 17, 2007
The company reported 30.5% increase for the five-week period and the 30.6% increase for the 48-week period.
During December, the company had a very strong performance in electronics and the grocery business, including pets, household chemicals, paper goods, health and beauty, food and pharmacy.
The DVD release of "Pirates of the Caribbean: Deadman`s Chest" was a "huge hit" according to the company, as DVD sales did well throughout the holidays. Wal-Mart`s price rollbacks on board games, which started in mid-October and ran through Dec. 24, generated strong sales for toys, as did ride-on vehicles.
Marketing spending was higher this December than last year, and the company says it demonstrated that the Company`s focused messaging helped drive sales, especially in electronics and toys.
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