You don't have to look far to see the lines of love.
"We're going through twice as many doughnuts as we usually go through. I think everybody is celebrating the one they love," said Rick Boone of Rick's Bakery.
At Rick's Bakery, folks bombarded the biz on Thursday morning to settle their sweet tooth, with their own little sweeties.
"We're celebrating with him and friends this morning. Just love and celebrate that with each other," said one mom.
"Candy, flowers, whatever. Lots of memories," said one gentleman.
'For the young and the young at heart.
"We've been married 64 years. Pete gave me a wonderful Valentines gift and I gave him dark chocolate truffles." said another woman eating breakfast with her husband at Rick's.
Rick's wasn't the only place people were celebrating on Valentine's Day.
"We've been going for the last four days, processing and taking orders and pick ups. Everything," said the folks at ZuZu's Petals.
Zuzu's was booming with blooms from the floor and all the way out the door.
"I bet we have 600 deliveries," said the folks at ZuZu's Petals.
On this day, you don't necessarily need daisies or desserts to serenade your sweetheart. Just love the one you're with.