Wal-mart is going religious in the toy aisle. According to a report in "USA Today", starting next month, 425 Wal-mart stores nationwide will begin carrying faith-based toys for parents who prefer that their kids play with a Samson action figure rather than a Spider-Man figure. It's the first time the world's largest retailer has carried a full line of religious toys and comes in response to interest from parents. Religious products have become a multibillion-dollar business. Fox recently created FoxFaith, a 20th Century Fox unit to distribute family movies with Christian themes, and next January Universal Pictures will release "The Pirates Who Don't Do Anything." That's a VeggieTales Movie, based on the spiritual characters created by Big Idea Productions. About one-sixth of Wal-mart's 33-hundred stores will carry the One2believe line of action figures.
