That price is more than 10 cents higher than a week ago, and more than 30 cents higher than a month ago.
For many drivers, the pain at the pump is a necessary evil in our economy.
As dollar signs at the pump creep higher and higher, driver's morale dips lower and lower.
80 year old Lila Campbell said, "It's like highway robbery."
Campbell says she is forced to financially sacrifice, "I will not get to take the vacation I'd planned on taking this summer. I will have to use the money towards gas for my job."
"I need that vacation. So do a lot of people, need that extra money much worse than I do."
William Hendrix Jr. is unemployed but needed a little gas, he said, "Right now I'm looking for a job, and trying to get from point A to point B is really tough right now."
During this gas station stop, Hendrix couldn't fill up, "This is shameful, I'm only putting in about a dollars worth."
He put 31 cents of gas in his car, 8 tenths of a gallon, "That's going to get me, according to the mileage that my owner's manual told me on the car, 10 miles, maybe."
That might get him to his next job interview. And while he understands gas prices will likely keep going up, he's optimistic as to how those rising fuel costs will affect his future, "Hopefully not bad at all, because I'll have a job by then."
Rick Stockdell says gas is something he can't live without, "Well I think you pay what you have to pay, whatever the price is, I'm going to fill up the tank."
For more on Arkansas gas prices click here.